Answers

What does a private training studio cost compared to a gym membership?

A gym membership and coached one-on-one training are not the same purchase, so comparing the monthly numbers answers the wrong question. Here is what each one actually buys.

Outline only. The headings and the structure are set; the copy is Ian’s to write. Nothing below is publishable yet.

The two things are not the same purchase

What a gym membership buys

What coached training buys

The arithmetic people actually do

When a gym is the better answer

What it costs here

The next step

Step 1 of 3

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